A group of Yale University students is working to convince the administration to open the results of medical research to the developing world. They needed a website to support their campaign, to serve as a recruiting tool, a means of disseminating policy information, and the home for an online petition. The front page provides new visitors with a succinct introduction to the campaign, and gives them the means to sign the petition immediately.
Deeper into the site, other pages offer more thorough arguments and information, backed by citations.
